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Introduction to Email Marketing

Course Details


What is e-mail marketing? Do you or your business engage in email marketing? How can you do effective email marketing? Are there any dos and don’ts? 

Many brands still fail at email marketing, and they don’t even know it. The primary reason is that most brands don’t have a focused Email marketing strategy in place. You can’t market a product without a good marketing strategy. The same holds true for email marketing also. A well-documented Email marketing strategy includes the purpose of creating content, your SMART goals, your defined target audience and their needs, the one thing that would make your content stand out, content marketing metrics, and editorial calendar. 

This course has been designed to familiarise learners with the essentials of planning, creating, and delivering exceptional email marketing campaigns that support your overall marketing strategy. Important questions like (and many more!) will be answered: 

  • Is it legal to purchase a list of e-mail subscribers? 
  • What should a call to action look like? 
  • When is the best time to send an e-mail message?
  • What does “conversion rate” mean?
  • How should a marketing e-mail be laid out? 

Estimated Time To Complete

Approx 3 Hours

Learning Outcomes

By the end of this course, you will be able to

Apply the concepts of email marketing to grow the influence and reach of a business
Analyse the different applications of email marketing
Select a campaign strategy that will help you increase your reach
Apply a defined strategy to get the best out of every email campaign
Track and analyse the results of an email campaign


Getting to know email marketing
Setting up your audience
Planning and Designing your campaign
Crafting messages for optimal results
Writing for your audience
Measuring your campaign performance

System Requirements

Computer, tablet or mobile
Internet Connection
Edge, Safari, Chrome or Firefox

Course Delivery

Online Learning

Course Access

12 Months

CPD Hours

1 Hours


Multiple Choice

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