Introduction to Email Marketing
Course Details
Description
What is e-mail marketing? Do you or your business engage in email marketing? How can you do effective email marketing? Are there any dos and don’ts?
Many brands still fail at email marketing, and they don’t even know it. The primary reason is that most brands don’t have a focused Email marketing strategy in place. You can’t market a product without a good marketing strategy. The same holds true for email marketing also. A well-documented Email marketing strategy includes the purpose of creating content, your SMART goals, your defined target audience and their needs, the one thing that would make your content stand out, content marketing metrics, and editorial calendar.
This course has been designed to familiarise learners with the essentials of planning, creating, and delivering exceptional email marketing campaigns that support your overall marketing strategy. Important questions like (and many more!) will be answered:
- Is it legal to purchase a list of e-mail subscribers?
- What should a call to action look like?
- When is the best time to send an e-mail message?
- What does “conversion rate” mean?
- How should a marketing e-mail be laid out?
Estimated Time To Complete
Learning Outcomes
By the end of this course, you will be able to
