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Sales Process – Lead Generation Ideas and Techniques that Work

Course Details


As a salesperson, do you rely on referrals, or do you actively work on prospecting? Is your sales team not able to perform because of lack of prospects?  

Knowing how to generate leads will ensure continuous supply of raw material (prospects) on a regular and reliable basis to be eventually processed into completed sales and happy customers who become clients. 

This course has been designed to enable learners to understand the benefits of efficient prospecting, how to generate more sales leads, and learn sales prospecting methods that will help build their network, meet new clients, deliver their messages, and develop sales relationships as they prospect for new customers. 

Estimated Time To Complete

Approx 3 Hours

Learning Outcomes

By the end of this course, you will be able to

Utilise a wide range of practical prospecting and lead generation methods.
Have access to an extensive checklist of lead generation ideas.
Understand how to implement the “client-based” lead generation technique.
Know how to use “event change” as a lead generation tool.
Access people close to you who you do business with as a supply of potential clients.


What is prospecting?
Prospecting techniques for each stage of the buying process
Client-based lead generation opportunities
81 reasons to contact people
Event change as a source of prospecting
Prospecting Idea: Do not follow your dollar


Computer, tablet or mobile
Internet Connection
Edge, Safari, Chrome or Firefox

Course Delivery

Online Learning

Course Access

12 Months

CPD Hours

3 Hours


Multiple Choice

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