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Principles of Entrepreneurship

Course Details

Description

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own businesses.

You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. This course will teach you the basics of entrepreneurship. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

Learning Outcomes

Assess your own entrepreneurial capabilities

Outline and evaluate a business and product idea

Identify your target market and customers

Develop your value proposition

Understand different types of business ownership and structures

Evaluate franchising and business purchasing opportunities

Create key business planning documents

Create financial projections for your business and gather funding

Create a product development plan, marketing plan, & sales strategy

Identify ways to protect your intellectual property

Describe effective ways to brand your product

Launch and grow your business

Demonstrate the behaviours of an entrepreneurial leader

Find appropriate resources to help you on your journey

Topics

What it takes to make it

Resources to consider

Laying the groundwork

Building on your business idea

Business ownership options

Key documents to prepare

Gathering funding and developing your product

Creating a sales and marketing strategy

Branding 101

Setting up your office

Launching the business

Keeping the business moving

Being an entrepreneurial leader

Bringing it all together

Requirements

Computer, tablet or mobile

Internet Connection

Edge, Safari, Chrome

Est. Completion Time | 3 Hours

Course Delivery

Online Learning

Course Access

12 Months

CPD Hours

1.5 Hours

Assessment

Multiple Choice

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