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Principles of Entrepreneurship

Course Details


Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own businesses.

You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. This course will teach you the basics of entrepreneurship. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

Learning Outcomes

Assess your own entrepreneurial capabilities
Outline and evaluate a business and product idea
Identify your target market and customers
Develop your value proposition
Understand different types of business ownership and structures
Evaluate franchising and business purchasing opportunities
Create key business planning documents
Create financial projections for your business and gather funding
Create a product development plan, marketing plan, & sales strategy
Identify ways to protect your intellectual property
Describe effective ways to brand your product
Launch and grow your business
Demonstrate the behaviours of an entrepreneurial leader
Find appropriate resources to help you on your journey


What it takes to make it
Resources to consider
Laying the groundwork
Building on your business idea
Business ownership options
Key documents to prepare
Gathering funding and developing your product
Creating a sales and marketing strategy
Branding 101
Setting up your office
Launching the business
Keeping the business moving
Being an entrepreneurial leader
Bringing it all together


Computer, tablet or mobile
Internet Connection
Edge, Safari, Chrome
Est. Completion Time | 3 Hours

Course Delivery

Online Learning

Course Access

12 Months

CPD Hours

1.5 Hours


Multiple Choice

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