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Principles of Entrepreneurship

Course Details

Description

Entrepreneurship is the dynamic process of identifying opportunities, creating innovative solutions, and building ventures that drive economic growth and societal progress.

Entrepreneurship involves a combination of creativity, risk-taking, strategic planning, and resilience. Entrepreneurs are individuals who transform ideas into viable businesses, often overcoming significant challenges and uncertainties along the way. They are driven by a vision and a passion for making a difference, whether through developing new products, improving existing services, or addressing unmet needs in the market.

The importance of entrepreneurship extends beyond the creation of individual businesses; it is a crucial engine of job creation, technological advancement, and economic development. Entrepreneurs contribute to the diversification of the economy, promote competition, and stimulate investment. Their ventures can lead to significant innovations that improve quality of life and solve pressing global issues. Moreover, entrepreneurship fosters a culture of self-reliance and empowerment, inspiring others to pursue their entrepreneurial dreams and contribute to the community’s overall prosperity. In essence, entrepreneurship is a vital force that shapes the future, driving progress and creating opportunities for growth and development.

This course will help you evaluate if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

Estimated Time To Complete

Approx 4 Hours

Learning Outcomes

By the end of this course, you will be able to

Assess your own entrepreneurial capabilities
Outline and evaluate a business and product idea
Identify your target market and customers
Develop your value proposition
Understand different types of business ownership and structures
Evaluate franchising and business purchasing opportunities
Create key business planning documents
Create financial projections for your business and gather funding
Create a product development plan, marketing plan, & sales strategy
Identify ways to protect your intellectual property
Describe effective ways to brand your product
Launch and grow your business
Demonstrate the behaviours of an entrepreneurial leader
Find appropriate resources to help you on your journey

Topics

What it takes to make it
Resources to consider
Laying the groundwork
Building on your business idea
Business ownership options
Key documents to prepare
Gathering funding and developing your product
Creating a sales and marketing strategy
Branding 101
Setting up your office
Launching the business
Keeping the business moving
Being an entrepreneurial leader
Bringing it all together

Requirements

Computer, tablet or mobile
Internet Connection
Edge, Safari, Chrome

Course Delivery

Online Learning

Course Access

12 Months

CPD Hours

1.5 Hours

Assessment

Multiple Choice

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