Maintaining a Client Database

Description

With businesses moving to the cloud, clients from far and wide have gained access to a company’s products and services. How can you then keep a tab on your customers’ preferences and ensure that it is not costing you money? Do you maintain a client database?

Knowing about its clients is a crucial component for any successful business – irrespective of their size. A client database allows you to build brand affinity and gives you visibility over who’s buying what. This information comes in handy when you are planning your marketing, customer acquisition, and retention strategies.

The world’s most valuable resource in the digital era – consumer data, is also a gold mine of sensitive personal information. And when it is left unprotected, a business’ stability is compromised, its credibility and reputation seriously damaged. It may also suffer the loss of new sales opportunities, as it is not engaging with existing clients and has no visibility over changing customer preferences.

This course has been designed to equip learners with the necessary measures to properly maintain a client database and ensure data housed within your business stays current, clean, and protected.

Estimated Time To Complete

Learning Outcomes

By the end of this course, you will be able to

• Understand what a client database is
• List must-have features of a client database
• Determine the steps you need to take to protect your clients’ information