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Identifying and Combatting Fake News

Course Details

Description

Building and maintaining trust is essential to attracting and retaining customers. What the public sees and hears about you is crucial to building that trust. That is why the emergence of ‘fake news’ is so unsettling to businesses and individuals dependent on public trust to grow, prosper and ultimately do their jobs. What can be done in a society where it seems everyone is a reporter, judge, and critic — and a piece of fiction can be created, branded as truth and shared around the world in the blink of an eye?

This course will highlight the essentials of fake news: spotting it, coping with it, and growing from it — turning a potential crisis into opportunities for promotion and connection.

Learning Outcomes

By the end of this course, you will be able to

Define ‘fake news’
Recognise the difference between ‘fake news’ and objective reporting
Understand the impacts of ‘fake news’ on your organisation
Examine proactive strategies and how they work
Learn reactive strategies and why they are essential
Discover opportunities for promotion and growth within ‘fake news’
Create your own ‘fake news’ action plan

Topics

Evolution of “The Truth”
The Challenge of “Social”
Life of a Target
Deconstructing Fake News
Coping with a Crisis
Employee training and adult learning
Proactive Approaches

Requirements

Computer, tablet or mobile
Internet Connection
Edge, Safari, Chrome
Est. Completion Time | 3 Hours

Course Delivery

Online Learning

Course Access

12 Months

CPD Hours

1 Hours

Assessment

Multiple Choice

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