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Building a Brand on Social Media

Course Details


Are you looking to create a definitive, consistent, and responsive online presence for your brand? If yes, read on. 

In today’s online-focused world, it’s important that your brand is visible to your target audience. Your brand speaks for you, your company, its products, and/or services. A strong Internet marketing plan and social media strategy should include a branding component. How will the brand look online? What platforms will support its messages and help it engage with customers? How will social media messages support and enhance the brand? 

Whether you are looking to build a brand from scratch or strengthen an existing brand, this course will take you through all components of a social media branding strategy, including building an audience profile, identifying the right platforms to use, crafting engaging messages, and building trust. 

Estimated Time To Complete

Approx. 3 hours

Learning Outcomes

By the end of this course, you will be able to

Define terms related to social media branding.
Create a strategy for your social media brand.
Describe various social media platforms and identify what platforms fit your brand.
Communicate effectively over social media.
Deal with negative feedback and criticism.
Create a social media playbook to guide brand ambassadors.
Evaluate your brand strength and revise your strategy.


Defining the Terms
Building Your Social Media
Branding Strategy
Identifying Your Social Media Audience
The Key Social Media Platforms
Creating Brand-Focused Messages
Building Customer Trust
Ergonomic awareness
Developing a Communication Strategy
Reviewing and Revising


Computer, tablet or mobile
Internet Connection
Edge, Safari, Chrome

Course Delivery

Online Learning

Course Access

12 Months

CPD Hours

1 Hours


Multiple Choice

Ratings and Reviews

Avg. Rating
1 Ratings
What's your experience? We'd love to know!
Pooja Malhotra
Posted 2 years ago
Relevant and useful

I wanted to understand about how to use social media for my brand promotion & different platforms. My expectations were met.

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