Product design is a blended process of conceptualising, developing and creating products that solve an existing user problem in a given industry.
The term product design originated from industrial design, a practice focusing on a product’s appearance, functions, and utility to the end user. Now, this also applies to tangible and digital/virtual products. Products designed through this process take into account the end-user profile and are fine-tuned for consistent performance in the market.
This course is based on regulatory guide RG 274—Product Design and Distribution Obligations. This guide is intended to help consumers obtain appropriate financial products by requiring issuers and distributors to take a consumer-centric approach to product design and distribution. AAMC Training has made adjustments and omissions to relevant areas of the guide to provide more clarity and context for Finance and Mortgage Brokers and their obligations.
