Influence and Persuasion

Description

Unlock the secrets of influence and persuasion to drive meaningful change and foster stronger connections in every area of your life.

‘Informing is telling, and persuading is selling‘—a concept that underscores the essence of this dynamic course. Designed to empower individuals with essential influence and persuasion skills, this course is ideal for professionals looking to master the art of communication and engage with others more effectively.

Whether you’re aiming to captivate a customer, inspire your team, or motivate an audience, influence and persuasion are critical to success.

This course delves into proven communication strategies that enhance your ability to persuade, not only in sales and marketing but also in daily interactions and team management. With practical tools and techniques, you’ll learn to naturally build rapport, understand mirroring and matching, and apply pacing—all of which are invaluable for fostering trust and making your message memorable.

In addition to the interpersonal aspects of influence and persuasion, this course covers effective message structuring. You’ll discover how to organise and present your ideas in a way that’s clear, persuasive, and impactful—even when speaking on the spot. Through examples and hands-on practice, you’ll gain confidence in crafting presentations that resonate with others and encourage action.

From enhancing team dynamics to connecting with customers, influence and persuasion are skills everyone can benefit from mastering.

This course provides actionable insights that apply to every aspect of business communication, offering participants an engaging mix of theory, practical tools, and real-world applications. Perfect for sales, leadership, or anyone aiming to elevate their communication, it is an invaluable resource for mastering influence and persuasion—making a lasting impression every time you communicate.

Estimated Time To Complete

Learning Outcomes

By the end of this course, you will be able to