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Marketing with Social Media

Course Details

Description

Welcome to Marketing with Social Media course, where you’ll learn how to harness the power of social media to boost your business’s growth and drive revenue.

Did you know that 52% of social media marketers have reported measurable increases in company revenue? This success doesn’t happen by accident. It’s the result of strategic social media planning, effective content, and the right tools and techniques.

Are you ready to craft a social media marketing plan that works for your organisation? Do you find the endless technical jargon overwhelming and want a simple, clear approach to mastering social media marketing?

This course is designed to cut through the complexity and give you the tools, knowledge, and confidence to build a winning strategy.

Why enroll in Marketing with Social Media course?

“Social media is just a buzzword until you come up with a plan.” – Felicia Lin

Social media isn’t just a trend—it’s a powerful and evolving part of our daily lives and a vital element in modern business marketing. This course equips you to develop a strategic social media marketing plan as an integral component of your broader marketing strategy. Here’s what you’ll learn:

  • Building a strategy: Learn how to create a comprehensive social media marketing strategy from scratch. This includes setting clear goals, identifying target audiences, and defining brand messaging to drive engagement.
  • Team development: Understand the essential roles within a successful social media marketing team and determine who should be responsible for each part of the process.
  • Measuring success: Discover how to track and measure the success of your social media efforts with metrics that matter, so you can continuously optimise your strategy.
  • Exploring key platforms: Gain in-depth knowledge about major platforms like Facebook, Instagram, LinkedIn, Twitter, and more. Learn the unique strengths of each and which platforms are best suited for your goals.
  • Leveraging specialty sites and tools: Explore niche social media sites and specialised tools that can help you manage content, track performance, and scale your social media efforts.

Who should take this course?

Whether you’re a business owner, marketer, or someone looking to expand your skillset, this Marketing with Social Media course is designed for all levels of experience. You’ll leave with actionable insights and a comprehensive social media plan to help your brand thrive online.

Enroll today and start leveraging social media as a growth driver for your organisation!

Estimated Time To Complete

Approx 3 Hours

Learning Outcomes

By the end of this course, you will be able to

Describe the value of social media to your marketing plan.
Create and launch a social media marketing plan.
Select the right resources for a social media marketing team.
Define how to use social media to build an internal community.
Use metrics to measure the impact of a social media plan.
Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.

Topics

What is social media
Understanding the marketing mix
Developing a social media plan
Building your social media team
Using social media to build internal communities
Analysing your impact with metrics
Keeping on top of the trends
Using social media platforms

Requirements

Computer, tablet or mobile
Internet Connection
Edge, Safari, Chrome or Firefox

Course Delivery

Online Learning

Course Access

12 Months

CPD Hours

1 Hours

Assessment

Multiple Choice

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